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OK so you’ve integrated a google map onto your webpage - proud? - you should be. However before patting yourself too hard on the back - have you used it?
Caramel syrup, that’s what I’m lacking. A little bit of that in my coffee and it’s happy Roo. Obviously thinking about this hard at work, the mecca of all high streets is below me, and I have a lunch hour. That’s it - Whittards, course, they do my candy!
So off I pop to the website storefinder. Bless, check out the little Google Map, it’s quite sweet, it’s nice to have it there, can I see where I have to walk - not really the zoom level is too far out.
So assuming it’s just an image, (reguardless of being sure in myself storefinders don’t go to the trouble of integrating the whole map), but with no zoom or pan controls visible this is easy. I click on it - it doesn’t take me anywhere. I realise clicking and dragging is panning the map, great it’s actually integrated and not just an image. But wait - how the hell pieces do I zoom, there’s no controls and clicking is not gonna help.
Wait, wait - yep there it is, the scroll wheel on my mouse! Phew, I almost thought I would have to go through the arduous 3 step process of copying the postcode, go to Google Maps and find the shop myself!
So what do we do about the users who don’t have scroll wheels? Honestly this is probably another post, I certainly assume users have scroll wheels these days…